Branding | Marketing | Digital | eCommerce | Integrated Communications
In today's uncertain world, where businesses need to evolve or re-invent themselves, I can help with all forms of marketing - from developing digital strategies and re-branding to B2B lead generation, tenders and new business start-up launches.
As complex as marketing can be, success comes down to three things:
1. Insight; based on the business purpose, brand truth and customer data, to find those key attributes or messages that help create a unique positioning and competitive advantage.
2. Ideation; based on the insight, developing innovative creative ideas and stories to create that emotional connection to sell your product or service.
3. Ingenuity; devising the best test & learn omni-channel strategy to communicate the brand insight (core proposition) and key messages to your chosen audience.
EXPERIENCE, KNOWLEDGE & KNOW HOW
Over 25 years fully integrated marketing and communication experience on both agency and client side, including Publicis, JWT and McCann’s and running my own business for 12 years.
I have broad sector experience working with international clients, including companies: Exxon, Ericsson Mobile, Cognizant, Luminet Broadband, BMW, HP, ASDA/Walmart, HMV, Champneys and Savills International.
I’ve had many marketing success stories, with both start-ups/SMEs and Corporate organisations, including launching asda.com and Ericssons 3G network, re-branding Champneys 5 star luxury spa hotels, launching the Massage Company franchise operation, re-branding BEN the automotive industry charity and re-branding Ettinger, a 90 year old British luxury eCommerce brand.
I’ve worked at senior board level and understand the importance of managing key stakeholders, customers, staff and suppliers.
I’m strategic, but understand the importance of being hands on when required and I’m very much a team player and enjoy encouraging and motivating the people around me.
Whether on special brand & digital marketing projects, communication & lead generation campaigns, new business presentations or marketing / process audits.
BRAND & DIGITAL STRATEGY
The customer is king
Develop a clear roadmap for the brand. Determine the brand truth. The business purpose. Analyse competitive landscape, identify markets, determine target audiences, insights and key messaging. Digital transformation is a plan to maximise your data assets and technology focused initiatives, where the focus is on how to achieve business objectives and goals.
Immersive shopping experience
An immersive consumer experience is the ability to bridge the gap between shopping in-store and a digital environment. How do you re-create this experience without consumers being able to touch and try before they buy. How do your create a unique, personalised experience that encourages and motivates purchase and ultimately loyalty?
BRAND & PERFORMANCE
Effective brand marketing encourages an emotional response, whether for brand loyalty, encouraging sales or raising awareness. Performance marketing is purely data led - whether a focused campaign on lead generation or encouraging sign-ups - it's about testing, learning, refining, testing to achieve marketing objectives and a demonstrable return-on-investment.
CLIENT & COLLEAGUE TESTIMONIALS
I worked with Steven on a variety of projects over a period of 10 years, including an organisation re-brand, new website development and various awareness and lead generation campaigns. Steven always sought to deliver the optimum results and best outcomes, going the extra mile to understand the brief and organisation challenges. Steven was a real asset and support, through difficult situations, applying creative and strategic thinking and expert project management.